for the retailer There are few mistakes in retail more devastating than putting a store in the wrong location. Money for build-out, long-term lease commitments, marketing costs, training costs – it’s a disaster when it’s done wrong. We can help you to leverage your knowledge into truly actionable analyses.

Repeat Your Successes Trade Area Systems™ technology supplies answers to why some stores are destined for stellar performance and some don’t have a chance. It allows your people to create, share and optimize information for decision support in three key areas: real estate research, merchandising and promotion/advertising. TAS solutions amplify the expertise of your people by letting them check their assumptions and beliefs using the most powerful prediction engines ever developed for retailers.

Do It Your Way Our tools work the way you work. Trade Area Analyst™ allows your standard reports demo decks to become integrated with the new store decision process throughout the enterprise – on-demand. And with TAS Online™ it’s easy to get everyone on the same page no matter where they are.

Leverage what you already know In today’s world, almost every retailer has great information about the performance of their current stores. But these data sources do little to inform decision making about new stores. With TAS Model™, your information about your existing stores becomes fuel for our proven and powerful predictive engines. You can literally see into the future with nothing more than accurate competitor locations and good sales estimates for existing stores.

Answer the Tough Questions

• Which markets should we expand into?
• How many stores should we have in this market?
• Which locations should we try to tie up and what can we pay for them?
• Where is the growth really happening in this market?
• Will my new store eat my own lunch or my competitors'?
• If I put it at this location, what kinds of people will shop it and where do they live?
• Which of my prototypes will do best at this location?
• Where should I send direct mail to successfully capture customers from my competitors?
• What merchandise belongs in this store?

 

Make Better Decisions Our industry experience and powerful technology helps retailers like you make better decisions, from choosing markets and site selection to marketing, advertising, and merchandising. Have you seen what we can do?

Trade Area Analyst

TAS Model

TAS Online