The concept of lifestyle segmentation has been around for a long time. In fact, it was developed back
in the 1970s. Since that time, there have been numerous examples of great successes as well as dismal
failures. The result is that the reputation of lifestyle segmentation analysis is mixed, with some people
swearing by it and others swearing they’ll never try it again.
Lifestyle segmentation holds the promise of answering some otherwise difficult-to-answer questions.
Because it clusters households into lifestyle segments, you can use it to meaningfully understand how
each lifestyle segment behaves with respect to your retail concept.
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Three Critical Questions (and Answers) About Lifestyle Segmentation for Retailers