When businesses first approach TAS, they are mostly thinking about real estate and research applications. Their primary goal tends to be how they can better leverage data and insights to become more efficient in their real estate operations. That said, once they are using TAS tools, most clients quickly realize the tools extend well beyond real estate and can offer synergies across multiple departments.
A critical benefit of TAS is data centralization; connecting various systems and data silos to create one version of the truth that is constantly updating to provide improved insights. These synergies drive efficiencies and enhance performance across their organizations, and examples are discussed below.
TAS helps monitor one of the most important parts of a business. Store operators are using TAS to survey their exterior and interior of their locations. These surveys are linked to tasks and reports that have pictures and other metadata associated with them reported back to corporate.
Operations teams use TAS to track and monitor external signage and branding, the availability of parking, internal cleanliness, merchandise, and lighting. Many also assess the general in-store experience, which can be surveyed and monitored within TAS. These efforts allow for many additional insights including operational strength ratings, compliance, marketing, and pricing.
Many clients also use TAS to assist in other aspects of store operations like tracking headcount and distance between stores for resource allocation and human resource needs. Others even use TAS to monitor pricing boundaries and assigning them to each store.
Operational applications can extend to tracking co-tenancy and lease concessions, and any other issues that can benefit lease terms. We even have some using TAS tools to understand their distribution center assignments and product fulfillment by location. This allows them to understand supply chain issues and can factor in various events like weather and unrest which could disrupt or delay their normal supply chain routes.
Marketing and advertising
TAS clients are visualizing online and in-store customers to help them identify marketing coverage and assess market optimization strategies. Some are using mobility data to track and understand trade area coverage of their competition, and our mobility partners can offer them ways to send targeted ads to those mobile devices to draw customers away from their competitors.
There is also a focus on identifying new customers and areas needing attention, such as visualizing visitors with low penetration. By leveraging customer data and mobility data they can see areas where they have visitors that are not included in their loyalty programs. This allows them to target those areas with campaigns designed to capture more of them into loyalty programs.
Furthermore, TAS helps clients understand the demographics and segmentation around store openings to launch new store campaigns with far more precision to draw customers. This can include segmentation data on which types of media will be most effective in reaching their target audience. And TAS allows them to use USPS carrier routes to identify specific marketing distribution lists for more traditional advertising with higher conversion rates and lower costs.
Understanding how various departments can benefit from correlated and centralized data to improve their effectiveness and efficiencies is more important than ever. As TAS helps clients break down barriers between teams, we keep finding new ways to unlock value for them.