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MANCHESTER UK (MAY 18, 2020) — Kalibrate, the recognized authority in fuel pricing, location planning, market data and traffic count data announced today the acquisition of Trade Area Systems (TAS), leaders in location planning to the retail, shopping center and convenience store markets.

The acquisition of TAS, located in Providence, Rhode Island, USA, builds on Kalibrate’s 2019 acquisition of Canadian business Kent Group Ltd. This is part of the Kalibrate Group’s strategy to add a strong set of planning products to our existing fuel retail offering.

This acquisition is the first under the leadership of Kalibrate CEO Oliver Shaw, and the second in 12 months for Kalibrate. Shaw joined the company in September 2019 from Iris Software as Divisional CEO and Mergers and Acquisitions Director. Both Shaw, and TAS President and cofounder Bill Dakai, are looking forward to the new collaboration:

Shaw explains, “Trade Area Systems has deep domain expertise and a strong customer base that substantially enhances our non-fuel led convenience offering. We already share a number of high-profile retail clients, and TAS’s site-selection and network planning capabilities significantly strengthen our existing retail planning proposition. As part of this acquisition, we will help the team in Providence develop their product and expand their reach globally. Under Bill’s leadership, TAS has become a dominant entrepreneurial, customer-focused business. I am delighted to welcome Bill and his team to the Kalibrate Group.”

Dakai said, “I am very excited for TAS to be joining the Kalibrate Group. Our vision at TAS has always been to provide our clients with innovative products and services in the field of real estate analytics. Working with the team at Kalibrate will help us expedite that vision through further investment in product development, and will help us take our platform to a global market. Additionally, the partnership will significantly enhance our existing analytics and consulting offering. With Kalibrate, our future is extremely bright.”

Matthew Peacock Chairman of the Kalibrate Group and Founding Partner of Hanover Investors added, “We recognize there is a growing interdependency between fuel retail, convenience store and quick service restaurant location planning which is why I am delighted to strengthen our retail planning capability and footprint through the acquisition of TAS.”

TAS will continue to operate as an independent company in the USA and will leverage Kalibrate’s global sales presence to expand into new markets. Kalibrate’s offering will extend to include the high-quality site-selection, SAAS and data products TAS has become known for in the retail space.

About Kalibrate
For over 25 years, Kalibrate has been the chosen decision-making partner of 300+ fuel and convenience retailers in over 70 countries. Kalibrate brings together global strategic expertise and data science with software solutions to lead the way in fuel pricing, location planning, market data, and traffic count data. The firm is headquartered in Manchester UK, with local offices in the USA, Canada, India, China, Australia and Japan. Visit and follow us @KalibrateTech on Twitter.

About Trade Area Systems
Trade Area Systems’ industry-leading real estate and analytics platform empowers retailers to make better, faster decisions in an omnichannel world. Our products allow them to collect, visualize, analyze, and manage all the data that drive those decisions. Visit, follow us @TASnews on Twitter, and @WeAreTAS on Instagram.

Inquiry contacts

Ruth Connor
Marketing Director — Kalibrate

Tyler Cyr
Director of Marketing & Communications — Trade Area Systems



Tyler Cyr