At TAS, we believe our success is driven as much by our people as our technology. Our “meet the team” series showcases some of the talent and expertise within our family. For this installment, we talked to our VP of Sales & Marketing, Greg Rutan.
What does a typical day look like?
There are no typical days here for me! Most of my time is working with potential new clients to determine their needs and how TAS can help solve their problems. We do a lot of engagement activities from needs analysis, to product demos to proof of concept trials. Beyond that I work closely with our executive and marketing teams to stay abreast of the coming needs in retail and how to share our insights with our general marketplace.
We ask a lot from our people and encourage each team member to own their roles and responsibilities. With constant communication and clear roles, we can each do our jobs well, and the team succeeds.
What do you love about your role?
Mostly I love working with clients and potential clients about helping solve their problems. I get to collaborate both internally and externally all day long. What I miss most currently is being out in the field meeting with people directly.
One of TAS’ greatest strengths is our client and user base. Our clients are some of the smartest and most talented people in retail real estate. They tell us what their challenges are, and what they need, and our product development efforts are guided by what our customers tell us. This really keeps us on our toes, but also means we're always at the forefront of delivering solutions to meet the challenges of retailers now and in the future.
Why did you choose to join TAS?
I joined TAS back in 2012 when we were trying to evolve into a bigger player in the market. The reason I chose TAS was mostly its founders, Joe and Bill. They are extremely smart people, but also very genuine and down to earth. They knew where their strengths were, and how to hire people with complementary skills to benefit clients while helping TAS grow. This environment – which is collaborative, engaging, exciting, and moving at light speed, is what keeps me here.
In the software space there tends to be a notion that some sell what we call “vaporware” – saying they can do something they cannot yet and hoping they can find a way. TAS will not do that, and while at times restrictive, we all agree it’s the right thing to do, and our reputation in the marketplace reflects those values.
What do you think are the greatest challenges and opportunities in the retail sector?
The ongoing challenges I see often are with data silos and the lack of “one version of the truth” at many companies. Trying to move quickly in real estate with incomplete or hard to get data has a ripple effect that can be damaging. With the COVID impacts now and yet to come, I feel the biggest challenge is being flexible in strategy and nimble in execution. As the consumer landscape continues to change, those companies that can adapt quickly will thrive, while those that cannot will see even greater challenges in the months and years ahead.
Where do you see the retail markets heading?
In one word – Omni-Channel. Today’s virtual world is teaching consumers how to work, play and purchase online. Retailers with strong omni-channel presence and fulfilment options will be a requirement in the future.
For those looking to know more, TAS recently co-authored an eBook covering applications of geosocial data in supporting an omni-channel strategy.