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This quarter we are bringing you a fantastic update to a tool we already all know and love: Geo Feeds! Two big changes were made to Geo Feeds. Now you can now share your Geo Feeds with others in your organization and more feed types are available to create from files, URLs, or data: GeoRSS, GeoJSON, GPX, KML, WKT (Well Known Text).

Since we added more options into the tool, Geo Feeds now have a management interface. Here, you can create, share, and edit your Geo Feeds. It is also important to call out that one Geo Feed layer can now connect to any number of files. For example, create a Geo Feed called Property Overlays and add all your overlay files into that one Geo Feed layer. Or like what you see below, have one Geo Feed for your weather impact tracking, and add different forecast feeds into this one layer.

Let’s go through some examples of how you can take advantage of these enhancements!

Weather impacts and risk management

For the previous version of Geo Feeds, we talked about how you could track incoming tropical storms and hurricanes with data from the National Hurricane Center. Our recent updates have expanded the ability to track severe weather impacts. For example, you can create a KML feed for different products from the NWS Weather Prediction Center. In the WPC, there are KMZ file links and downloads available for precipitation, winter weather, and other significant weather forecasts. In the screenshot below, you can see how I can get the latest precipitation forecast across the United States by creating a Geo Feed for the 72-hour precipitation forecast. Having these insights in TAS Online gives you and your company an easy way to see if your stores will be impacted by these weather events.

User tip: when you can, create these feeds from URLs because you will be linked to the latest version of the file hosted by the data provider.

Site plan overlay

It is common practice for retailers to have image files of site plans, shopping center directories, or store department layouts. A project may come your way that would benefit from overlaying a site plan image onto a map. With the use of Google Earth’s Image Overlay, you can create a KML file with the site plan and import it as a Geo Feed.

I decided to have a little fun with this when I came across an old directory image of one of my favorite local malls. With the image file, created an image overlay KML file with it and add it as a Geo Feed into my TAS Online.

Land development and planning

Understanding the land development and urban planning of a city or town while developing a real estate plan is vital. Every municipality keeps track of this information on its own, and GIS databases tracking zoning are widely available on government websites in KML, GeoRSS, and other file types. As you are working on a strategy for filling your opportunity areas with potential sites, bring in these files to help understand where to look for sites in commercial zones.

For example, this zoning GeoRSS feed from the Vermont government for the city of Barre allows me to look at the site opportunities and where they are in the commercial zoning and not in the historic district.

For more info on how you can take advantage of the enriched Geo Feeds features, reach out to your account manager today!

Glenda Bemis